One of the most recognizable brand names in the world is planning to release a collection of nonfungible tokens to heighten coin for Special Olympics International.

The OpenSea market will exist holding a three-day auction for Coca-Cola branded nonfungible tokens, or NFTs, starting on July xxx. The NFT collections, created in partnership with digital designer Tafi, were "inspired by video-game boodle boxes" and contain "subconscious surprises" available only to those who purchase the artwork.

The "Friendship Boxes" feature a classic Coca-Cola cooler, a wearable bubble jacket which can be used in the Ethereum-based virtual reality world Decentraland, a friendship bill of fare, and a sound visualizer which plays sound of a bottle opening, a beverage being poured over water ice, and the fizz sound common to carbonated beverages. Soft drink enthusiasts can identify their bids in Ether (ETH) through OpenSea until Aug. 2.

"Each NFT was created to celebrate elements that are cadre to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways," said Global Coca-Cola Trademark president Selman Careaga. "We are excited to share our commencement NFTs with the metaverse."

The soft beverage manufacturer said it would donate the gain from the sale to Special Olympics International, a sports system aimed at ending discrimination against people with intellectual disabilities. The opening bid for the auction was non available at the fourth dimension of publication.

Related: Coca-Cola Amatil invests in Centrapay'southward seed funding round

Though the popular drinkable producer has rarely if always been straight involved in the crypto and blockchain space, some of Coca-Cola'southward bottling partners use decentralized ledger technology for supply chain direction. Cointelegraph reported in Baronial that New Zealanders and Australians had the choice of purchasing the famous carbonated beverage and others using crypto through a partnership between digital asset platform Centrapay and Coca-Cola Amatil.